Sweden's Spelinspektionen bans Ryker B.V. (Jack.com operator) from targeting Swedish players
Sweden’s gambling regulator Spelinspektionen has issued a prohibition order against Ryker B.V., the Curaçao-licensed operator behind the Jack.com casino brand, banning the company from offering services, advertising, or otherwise directing its products at residents of Sweden. The decision, dated September 2025, is one of the higher-profile actions in an ongoing crackdown on offshore operators that target the Swedish market without a national licence.
This article is for informational purposes only. Always check Spelinspektionen’s public register before playing from Sweden.
What the order says
According to Spelinspektionen’s published decision, Ryker B.V. — which operates Jack.com under a Curaçao licence — was found to be making its services available to Swedish players in breach of the Swedish Gambling Act (2018:1138). The act requires any operator targeting Swedish residents to hold a Spelinspektionen-issued licence and to comply with Sweden’s strict marketing, deposit, and responsible-gambling rules.
The prohibition covers:
- Direct service provision to Swedish players, including registration, deposits, and gameplay
- Marketing and advertising directed at Sweden
- Affiliate and influencer arrangements that drive Swedish traffic
Penalties for non-compliance can reach SEK 100 million (~€8.7 million) under Section 19 of the Act.
Sweden’s territorial approach
Sweden’s enforcement model is among the strictest in Europe. The 2019 re-regulation created a closed market in which any operator wanting to take Swedish bets must hold a Spelinspektionen B2C licence — there is no recognition of EU or third-country licences for inbound operation. Spelinspektionen has built a track record of pursuing offshore operators by name rather than through industry-wide blocking, and several Curaçao-licensed crypto and casino operators have received similar prohibition orders in 2024 and 2025.
The Ryker decision is notable mainly for its scale: Jack.com had built recognisable traffic from Sweden through SEO, content marketing, and affiliate partnerships, much of which is now in breach of the order.
What it means for affiliates and operators
Affiliates that continue to drive Swedish traffic to Jack.com after the prohibition risk secondary liability under Swedish law, and Spelinspektionen has shown willingness to pursue intermediaries. The pragmatic implication is that any affiliate site serving Swedish users should:
- Geo-block Jack.com and other prohibited operators from Swedish-IP visitors
- Remove Swedish-language marketing copy for prohibited brands
- Update bonus and CTA inventory to reflect Spelinspektionen-licensed alternatives
Casino Aurum, as a global affiliate, does not actively promote Jack.com or any other prohibited operator to Swedish users.
What it means for players in Sweden
- Spelinspektionen-licensed operators only. The public licence register at spelinspektionen.se lists every operator legally permitted to take Swedish bets. If a site is not on that list, it is operating in breach of Swedish law regardless of its Curaçao or EU credentials.
- Player protections under unlicensed sites are limited. Sweden’s BankID-linked deposit limits, the national self-exclusion register Spelpaus, and the standard responsible-gambling tooling apply only at licensed operators.
- Payments may be affected. Swedish banks routinely flag and decline payments to operators flagged by Spelinspektionen, and players who deposited successfully at unlicensed operators can find that withdrawals are blocked or that funds are returned indirectly.
The pattern across Sweden — and increasingly across other Nordic markets, including Denmark and Norway — is one of clear territorial separation. A licence in one jurisdiction does not authorise operation in another, and players who use offshore platforms from inside a regulated market are increasingly likely to find that the protections they assume they have do not actually apply.
Jack.com has not, as of June 2026, publicly indicated whether it intends to apply for a Spelinspektionen licence or accept the prohibition and withdraw entirely from Swedish marketing.